From ‘Asian carp’ to ‘copi,’ an ugly fish gets an appetizing marketing makeover
The invasive fish species known as Asian carp now goes by “copi,” in an effort to get more of them out of Midwestern waterways and onto the dinner table. Asian carp, the invasive fish species which, since the 1990s, has flourished in Midwestern waterways and crowded out native populations, has a new name: copi. The…