Tag: vaccine messages

Pro-vaccine messages touting safety & scary COVID stats can backfire, new study suggests

CHICAGO — The messages that worked to persuade unvaccinated people to roll up their sleeves this spring may not work anymore. That’s according to new survey research, which also finds some pro-vaccine messages can backfire and lead to greater hesitancy. The study was conducted by Civis Analytics — a Chicago-based technology company focused on data-driven